Renault Business Model | Business Model Navigator

Overview:

Groupe Renault is a French multinational automobile manufacturer established in 1899. The company produces a range of cars and vans, and in the past has manufactured trucks, tractors, tanks, buses/coaches and autorail vehicles. According to the Organisation Internationale des Constructeurs d'Automobiles, in 2016 Renault was the ninth biggest automaker in the world by production volume. By 2017, the Renault–Nissan–Mitsubishi Alliance had become the world's biggest seller of light vehicles, bumping Volkswagen AG off the top spot.

Industries:

Transportation

Automotive

Similar firms (based on pattern co-occurrence):

2 shared patterns

Business Model Patterns:

Franchising

How they do it: Renault maintains a large dealership franchise network worldwide, promoting both its main brand (Renault) as well as sub-brands (e.g. Dacia), for example in the UK and Ireland.

Reverse Innovation

How they do it: Since 2004, Renault and its subsidiary Dacia produce a model called ”Logan”, a small family vehicle targeted at the bottom of the pyramid. It is among the most affordable vehicles available on the market today. Initially, it was sold in markets such as Latin America or Eastern Europe. With considerable success in these markets, it has since been introduced in developed markets too.

Target The Poor

How they do it: Since 2004, Renault and its subsidiary Dacia produce a model called ”Logan”, a small family vehicle targeted at the bottom of the pyramid. To date, it has sold millions of individual units, in countries and regions such as Iran, India, South America, and Eastern Europe. The Logan was designed from the outset as an affordable car, and has many simplified features to keep costs down. It is among the most affordable vehicles available on the market today.

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