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Customer Loyalty 10#

Customers are retained and loyalty assured by providing value beyond the actual product or service itself, i.e., through incentive-based programs. The goal is to increase loyalty by creating an emotional connection or simply rewarding it with special offers. Customers are voluntarily bound to the company, which protects future revenue.


Apply this pattern to your own business and create your next innovative business model!

Examples: Iconic Cases

How they do it: The Home Depot offers a loyalty program called ”Home Depot’s Pro Xtra” to professionals and contractors. It combines bulk-pricing with weekly specials and rebates.
Learn more about The Home Depot →

How they do it: Nespresso’s loyalty club lets customer register their coffee machine online and profit from exclusive offers and discounts. In addition club members get a free Nespresso coffee in every official brand store. The club serves the company as an exclusive brand enhancer.
Learn more about Nestlé Nespresso →

How they do it: Walmart’s Savings Catcher is a customer loyalty initiative which promises customers that they will always get the lowerst prices at the company’s stores. If a customer finds the same product at another location for a lower price, Walmart will credit the difference directly to a special gift card to be redeemed at Walmart.
Learn more about Walmart →

How they do it: Marriott’s loyalty program ”Marriott Rewards” offers its members exclusive status benefits as well as the possibility to earn and spend rewards with every stay. In addition to that, there are different levels which loyal customers can reach by staying a certain amount of nights in one of the Marriott hotels. Depending on the level, members get additional benefits and preferred treatment.
Learn more about Marriott International →

How they do it: Hosts that attain outstanding customer reviews, are quick in responding to new booking enquiries and have a high amount of stays to their property will be rewared with a ”Superhost” badge. This allows them to highlight their accomodations to customers, get rewards and discounts from Airbnb as well as early access to new features.
Learn more about Airbnb →



Apply this pattern to your own business and create your next innovative business model!