Traditional products or services are delivered through online channels only, thus removing costs associated with running a physical branch infrastructure. Customers benefit from higher availability and convenience, while the company is able to integrate its sales and distribution with other internal processes.
How they do it: Best Buy offers all its products online, offering customers to get the products shipped directly through their home or organize an in-store pick up. This allows custoemrs to also buy products which might be sold out in their closest store as well as to shop during closing hours of the physical stores.
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How they do it: Dell offers its personal computers and accesoires directly on their website, ready to be configured individually and shipped to the customer’s location.
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How they do it: CDnow, Inc. operated an online shopping website that sold compact discs and music-related products. For instance, customers could order music CD’s via their E-Commerce store, which were then delivered via mail.
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How they do it: In their online shop, Denner allows customers to view store inventory and to create a “shopping list”. In addition, their wine selection can be ordered and shipped to your home from the online shop.
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How they do it: Freitag’s online store allows the company to present a wider range of products, which go beyond the offering in the physical stores. In addition, the website provides more information about the manufacturing and sourcing process of the company’s products. This allows them to add a wider customer experience to their products and subsequently also a higher price.
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