E-commerce 13#
Traditional products or services are delivered through online channels only, thus removing costs associated with running a physical branch infrastructure. Customers benefit from higher availability and convenience, while the company is able to integrate its sales and distribution with other internal processes.
Examples: Iconic Cases
How they do it: Nintendo sells its game consoles, games as well as accessories via their online store. In addition games can be downloaded directly from the interface of the console only requiring a registered account and an internet connection. This channel allows Nintendo to avoid any distribution or physical production costs.
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How they do it: Dell offers its personal computers and accesoires directly on their website, ready to be configured individually and shipped to the customer’s location.
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How they do it: Nike’s online store has the latest collections and lets the customers order directly from and to their home. In addition, customers can customize their Nike products online.
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How they do it: Dollar Shave Club is only availabe online through its website, eliminating the need for physical stores, in-person sales staff and paying vendor margins.
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How they do it: Freitag’s online store allows the company to present a wider range of products, which go beyond the offering in the physical stores. In addition, the website provides more information about the manufacturing and sourcing process of the company’s products. This allows them to add a wider customer experience to their products and subsequently also a higher price.
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Below, the top industries for the pattern "E-commerce" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Top Industries
64% of firms using pattern
52% of firms using pattern
17% of firms using pattern
All Industries
Below, the pattern "E-commerce" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
9 pattern co-occurrences
5 pattern co-occurrences
5 pattern co-occurrences