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E-commerce 13#

Traditional products or services are delivered through online channels only, thus removing costs associated with running a physical branch infrastructure. Customers benefit from higher availability and convenience, while the company is able to integrate its sales and distribution with other internal processes.


Apply this pattern to your own business and create your next innovative business model!

Examples: Iconic Cases

How they do it: Swatch sells directly via their website, Swatch.com, and in its retail stores.
Learn more about Swatch →

How they do it: Best Buy offers all its products online, offering customers to get the products shipped directly through their home or organize an in-store pick up. This allows custoemrs to also buy products which might be sold out in their closest store as well as to shop during closing hours of the physical stores.
Learn more about Best Buy →

How they do it: Blacksock’s subscriptions are purely available online, eliminating the need for physical stores and in-store sales associates.
Learn more about Blacksocks →

How they do it: Flyeralarm started out selling exclusively online, collecting orders in a standardized way. This allowed them to grow without big infrastructure investments into stores and in-person sales associates.
Learn more about Flyeralarm →

How they do it: The Amazon Kindle e-reader can only bought online through Amazon.com. Same goes for the media and books that can be purchased in the Amazon Kindle shop.
Learn more about Amazon Kindle →



Apply this pattern to your own business and create your next innovative business model!