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Layer Player 24#

A layer player is a specialized company limited to the provision of one value-adding step for different value chains. This step is typically offered within a variety of independent markets and industries. The company benefits from economies of scale and often produces more efficiently. Further, the established special expertise can result in a higher quality process.


Apply this pattern to your own business and create your next innovative business model!

Examples: Iconic Cases

How they do it: Cewe specializes in printing their customers pictures and designs on various materials for various purposes.
Learn more about CEWE Color →

How they do it: Foxconn acts as component supplier to many OEMs. Here it focuses on mass production of specific parts used in electronic products. Through the focus on specific components it can achieve massive economies of scale making overall production cheaper.
Learn more about Foxconn →

How they do it: Payback specializes on giving its business customers a multi-brand loyalty program. The participating business come from a wide range of industries such as electronics, media and FMCG.
Learn more about Payback →

How they do it: Mozilla provides software to browse website and organize communication. However the company only focuses on these services and does not engage in hardware nor content creation but only provides the infrastructure.
Learn more about Mozilla →

How they do it: The International FAIRTRADE Certification Mark is an independent certification mark used in over 50 countries. It appears on products as an independent guarantee that a product has been produced according to Fairtrade political standards, and is owned and protected by Fairtrade International (FLO), on behalf of its 25-member and associate member Fairtrade producer networks and labelling initiatives (e.g. Max Havelaar).
Learn more about Max Havelaar →



Apply this pattern to your own business and create your next innovative business model!