Peer-to-peer 37#
This model is based on a cooperation that specializes in mediating between individuals belonging to an homogeneous group. It is often abbreviated as P2P. The company offers a meeting point, i.e., an online database and communication service that connects these individuals (these could include offering personal objects for rent, providing certain products or services, or the sharing of information and experiences).
Examples: Iconic Cases
How they do it: SlideShare offers a peer-to-peer platform where users can upload their presentations and provide feedback.
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How they do it: Craigslist doesn’t create any content for its customers but is based on a pure peer-to-peer model. Peers can be both companies as well as private individuals.
Learn more about Craigslist →
How they do it: On the Pinterest platform, users come together in order to share experiences and information, mainly via images. Through ”pinning” articles, users can express their interest and participate in peer-to-peer voting, in turn surfacing the most relevant posts to like-minded users.
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How they do it: On Twitter, the content is exchanged between peers. Users can participate in discussion with other members of the platform and share information.
Learn more about Twitter →
How they do it: LinkedIn administrates and maintains the platform which allows individual users and businesses to connect to each other. Their service is to provide the infrastructure, which in return gives them the access and right to analyze and use the data for marketing and other purposes.
Learn more about LinkedIn →
Below, the top industries for the pattern "Peer-to-peer" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Top Industries
50% of firms using pattern
23% of firms using pattern
17% of firms using pattern
All Industries
Below, the pattern "Peer-to-peer" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
7 pattern co-occurrences
6 pattern co-occurrences
5 pattern co-occurrences