User Designed 54#
Within user manufacturing, a customer is both the manufacturer and the consumer. As an example, an online platform provides the customer with the necessary support in order to design and merchandise the product, e.g., product design software, manufacturing services, or an online shop to sell the product. Thus, the company only supports the customers in their undertakings and benefits from their creativity. The customer benefits from the potential to realize entrepreneurial ideas without having to provide the required infrastructure. Revenue is then generated as part of the actual sales.
Examples: Iconic Cases
How they do it: YouTube’s platform enables creators and brands to upload their videos. In 2018, a total 300 hours of video were uploaded to YouTube every minute.
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How they do it: Wikipedia, a free encyclopedia based on a model of openly editable content is one of the most popular websites. All its content is created by its users. Time magazine stated that the open-door policy of allowing anyone to edit had made Wikipedia the biggest and possibly the best encyclopedia in the world and it was testament to the vision of Jimmy Wales, Wikipedia’s Founder.
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How they do it: Using the Lego Digital Designer (LDD) people could design their own 3-D virtual model, and submit it for purchase using the shop-at-home division. Factory was also designed to enable users to view and purchase other users custom creations, you could add or remove bricks from creations at will, and then purchase for yourself. Factory sets arrived in custom packaging that showed a users model and name, and included all of the LEGO elements needed to build the virtual design in physical form.
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How they do it: The Amazon Kindle shop is not only a service for its Kindle customers but also offering the infrastructure for publishers, authors and other right-owners to sell their (digital) content to a broad audience.
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How they do it: Cewe’s value proposition is that the user can individualize its products as wanted. ´Cewe just provides the infrastructure, tools and blank materials to do so.
Learn more about CEWE Color →
Below, the top industries for the pattern "User Designed" are displayed, in order to get insights into how this pattern is applied across different industries. We've collected data from 5 firms using this pattern.
Top Industries
12% of firms using pattern
6% of firms using pattern
6% of firms using pattern
All Industries
Below, the pattern "User Designed" is analyzed based on co-occurrence, in order to get insights into how this business model pattern is applied in combination with other patterns within the firms we studied.
Top Co-Occurrences
3 pattern co-occurrences
3 pattern co-occurrences
3 pattern co-occurrences