About this Project

The Business Model Navigator Software is a project aiming to facilitate better understanding of the key drivers of business model success, as well as fostering business model innovation via a structured approach.

We seek to enhance decision making in the context of business model innovation processes, facilitating the initiation, ideation, integration and implementation phase.

This software is based on research conducted at the Institute of Technology Management at the University of St. Gallen by Thomas Möllers and Camillo Visini.

What is Business Model Innovation?

The Business Model Navigator

The Business Model Navigator is a research based methodology we applied in various industry backgrounds. It rapidly became a bestseller and was called a “sensation” by the Frankfurter Allgemeine Zeitung.

A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated models that are no longer delivering the results we need.

We have looked at 350 business model innovators and found out that about 90% of their innovations are recombinations of previously existing concepts, ideas, or business models. This insight can be used proactively, as these patterns provide the blueprints you need to revolutionise your business and drive powerful change.

Based on groundbreaking original research, this book shares these 55 recipes for success, providing practical templates to help readers build new business models from scratch and supercharge their existing models.

Gassmann, O., Frankenberger, K., & Csik, M. (2014). The business model navigator: 55 models that will revolutionise your business. Upper Saddle River, NJ: FT Press.

The 4I-Framework of Business Model Innovation

Business model innovation has received rising attention as a means for firms to achieve superior performance. Yet, the research field so far lacks a comprehensive framework that supports managers in their endeavour to innovative their firms’ business models. Based on process models from innovation management literature and insights from 14 cases of past business model innovations, the 4I-Framework structures the business model innovation process and highlights the specific challenges which managers face during the initiation, ideation, integration, and implementation of new business models.

Frankenberger, K., Weiblen, T., Csik, M., & Gassmann, O. (2013). The 4I-Framework of business model innovation: A structured view on process phases and challenges. International journal of product development, 18(3/4), 249-273.


The Institute of Technology Management

The Institute of Technology Management of the University of St. Gallen was founded in 1989. It operates a research program focusing on the development for solutions of real life problems in innovation and entrepreneurship.

The institute maintains close links to industry through intense collaboration with Swiss and European organisations by means of major research and consulting projects. Research results from publications and theses flow directly into courses while students can develop real world research through collaboration in the institute’s industry projects.

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