Twitter Business Model | Business Model Navigator

Overview:

Twitter is an American online news and social networking service on which users post and interact with messages known as 'tweets'. Tweets were originally restricted to 140 characters, but on November 7, 2017, this limit was doubled for all languages except Chinese, Japanese, and Korean. Registered users can post tweets, but those who are unregistered can only read them. Users access Twitter through its website interface, through Short Message Service (SMS) or mobile-device application software. Twitter, Inc. is based in San Francisco, California, and has more than 25 offices around the world.

Industries:

Information Technology

Services

Similar firms (based on pattern co-occurrence):

2 shared patterns

3 shared patterns

2 shared patterns

3 shared patterns

2 shared patterns

3 shared patterns

2 shared patterns

3 shared patterns

2 shared patterns

Business Model Patterns:

Hidden Revenue

How they do it: Twitter does not charge its users for accessing its platform or using its mobile apps. Rather, advertisements are shown periodically, and brands may pay Twitter a fee to promote their tweets sl that they appear more prominently throughout users’ newsfeeds.

Leverage Customer Data

How they do it: Twitter personalizes advertisements shown on its website and mobile application based on customer data (e.g. browsing history and interests). This increases the effectiveness of advertising. Additionally, it partnered with third-parties who are granted access to its customer data, which then analyze this data.

Peer-to-peer

How they do it: On Twitter, the content is exchanged between peers. Users can participate in discussion with other members of the platform and share information.

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