How they do it: On Steam, Valve’s game publishing platform, users can download (for free) or purchase access to 781 million different games, as of 2018. This includes large blockbuster titles, as well as very obscure games published by hobbyists. Most distinctly, a large portion of all games published on the platform (or, as much as 450 million games) were never downloaded or played. In 2018, Steam introduced a $100 fee for publishing a game on its platform, to curb abuse of the system.
Open Business Model
How they do it: In addition to creating several award-winning games, Valve is also a developer of leading-edge technologies including the Source game engine and Steam, the premier online gaming platform. Valve permits game developers from all over the world to publish their games on the Steam platform, in exchange for 10 to 40 percent of the revenues.