$126.034 billion (2017)
How they do it: Already in 2000, Verizon introduced nationwide, flat-rate pricing options for consumers and businesses. Today, Verizon customers can subscribe to an unlimited plan (voice, data and text) for as little as $40 per month.
Leverage Customer Data
How they do it: Verizon is among a number of american telecommunication companies who are leveraging customer data by selling them in an anonymized and aggregated format to third parties. Buyers of this data may generate insights from these usage statistics (e.g. identify possible locations for opening up a retail location based on mobile data patterns).