How they do it: The company primarily sells eyewear online and through its New York City headquarters. It also maintains a number of showrooms in boutiques elsewhere in the United States. Warby Parker’s ”Home-Try-On program” allows customers to choose five frames from the website, which they receive to try on at home for five days, free of charge. Customers can also upload a photo and try on frames virtually.
How they do it: Warby Parker started an initiative called ”Buy a Pair, Give a Pair”. The concept is simple: For every pair of its high-end glasses sold to its regular customers, it will donate or provide at ultra-low cost a pair of glasses to a person in need in a developing country. Since day one, it has distributed over 4 million pairs of glasses through this program.