Warby Parker



JAND, Inc., doing business as Warby Parker, is an American online retailer of prescription glasses and sunglasses, based in New York City. Warby Parker primarily sells products through their website, but also feature retail locations in the U.S. and Canada. The company was founded in 2010 in Philadelphia by Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider, and is headquartered in New York City. The name 'Warby Parker' derives from two characters that appear in a journal by author Jack Kerouac. The company's official corporate name is JAND Inc. and 'Warby Parker' is the company's trade name.

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Information Technology
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Business Model Patterns:


How they do it: The company primarily sells eyewear online and through its New York City headquarters. It also maintains a number of showrooms in boutiques elsewhere in the United States. Warby Parker’s ”Home-Try-On program” allows customers to choose five frames from the website, which they receive to try on at home for five days, free of charge. Customers can also upload a photo and try on frames virtually.

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Robin Hood

How they do it: Warby Parker started an initiative called ”Buy a Pair, Give a Pair”. The concept is simple: For every pair of its high-end glasses sold to its regular customers, it will donate or provide at ultra-low cost a pair of glasses to a person in need in a developing country. Since day one, it has distributed over 4 million pairs of glasses through this program.

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