YouTube

Founded

2005



Overview:
YouTube, LLC is an American video-sharing website headquartered in San Bruno, California. Three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google's subsidiaries. YouTube allows users to upload, view, rate, share, add to favorites, report, comment on videos, and subscribe to other users. It offers a wide variety of user-generated and corporate media videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos. Most of the content on YouTube is uploaded by individuals, but media corporations including CBS, the BBC, Vevo, and Hulu offer some of their material via YouTube as part of the YouTube partnership program.

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Industries:
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Information Technology
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Entertainment



Similar firms (based on pattern co-occurrence):
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4 shared patterns
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3 shared patterns
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4 shared patterns
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4 shared patterns
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4 shared patterns
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3 shared patterns
Business Model Patterns:

Hidden Revenue

How they do it: YouTube’s platform, website and mobile apps are all free to use. In fact, over 5 billion videos are watched every day. In the absence of paying customers, advertisements on YouTube cross-finance the vast infrastructure needed to support YouTube’s operations.

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Leverage Customer Data

How they do it: Data collected via YouTube is shared with Alphabet / Google, and vice-versa. This improves efficiency and effectiveness of advertising campaigns by the company or third parties.

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Long Tail

How they do it: While a spectacular 10,113 YouTube videos generated over 1 billion views, among the platform’s over 5 billion individual uploads there are many that have only been watched a handful of times, consisting of a long tail of niche videos.

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Two-sided Market

How they do it: YouTube’s platform features a set of key stakeholders: Their users, creators, rights holders of music videos and copyrighted content, and advertisers. Reconciliating stakeholder needs in this ecosystem or multi-sided market is a key challenge for YouTube.

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User Designed

How they do it: YouTube’s platform enables creators and brands to upload their videos. In 2018, a total 300 hours of video were uploaded to YouTube every minute.

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