From Push-to-pull

How they do it: Zara employs hundreds of designers and fashion observers world-wide to ensure early recognition of fashion trends and developments. New designs resulting from these scouts may be produced by Zara’s integrated value chain in a mere few weeks.

Integrator

How they do it: Unlike other apparel retailers, Zara does not outsource production of its garments to low-cost manufacturing countries, but operates a number of factories in Spain and other European countries to produce the majority of products in-house. Integrating the different steps in the value chain enables Zara to respond to fashion trends very quickly, in turn positioning them as a leader in the industry.