Bertelsmann - Udacity


$18 billon (2019)


126,000 (2019)



Bertelsmann is a German media, service and education company based in Gütersloh, North Rhine-Westphalia. It is active in around 50 countries worldwide. Its most important divisions include the television broadcaster RTL Group, the specialist book publisher Penguin Random House, the magazine publisher Gruner + Jahr, the music company BMG, the service provider Arvato, the Bertelsmann Printing Group, the Bertelsmann Education Group and Bertelsmann Investments, a global network of funds. Bertelsmann's most important principles are creativity and entrepreneurship. This combination promotes high quality media content and innovative service solutions that inspire clients globally.

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Information Technology
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Business Model Patterns:


How they do it: With the digital eLearning platform Udacity, the media company Bertelsmann has virtualized the education system. Udacity’s eLearning consists of 3.5 month long courses in Cloud, Data and AI. This digitalization allows users to benefit from the same value propositions as promised in the virtualisation business model pattern: that is, interacting with the process from any location, at any time.

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