HP Instant Ink


$58.5 billion (2019)


55,000 (2018)



The Hewlett-Packard Company (commonly referred to as HP, and stylized as hp) or Hewlett-Packard was an American multinational information technology company headquartered in Palo Alto, California. It developed and provided a wide variety of hardware components as well as software and related services to consumers, small- and medium-sized businesses (SMBs) and large enterprises, including customers in the government, health and education sectors. Hewlett-Packard split the PC and printers business from its enterprise products and services business on November 1, 2015, resulting in two publicly traded companies: HP Inc. and Hewlett Packard Enterprise. In 2017, Hewlett Packard Enterprise spun-off its Enterprises Services division as DXC Technology and its Software division to Micro Focus.

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Information Technology
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Business Model Patterns:

Object Self-service

How they do it: HP expanded its printer-related business models with the Object Self-Service pattern and released a product called HP Instant Ink. Here, compatible printers independently order new ink cartridges as soon as the current ink cartridge is about to run out.

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Learn from this company and apply the same patterns to create your own successful business model!