Bird Business Model | Business Model Navigator

Overview:

Bird was founded in 2017 by Travis VanderZanden, a former executive in Lyft and Uber. Bird is a scooter rental company based in Santa Monica, California. It rents electric scooters in several cities in North America and Europe. The user installs the Bird smartphone application, which displays all available scooters in the neighbourhood. Before starting a ride, the user enters payment information. Then the user scans the QR code on the scooter and starts the ride. To finish the ride, the user has to take a photo of the parked. Based on this information, the price for the ride is immediately debited from the user's credit card.

Industries:

Services

Transportation

Hardware

Business Model Patterns:

Object As Point-of-sale

How they do it: Bird offers electric scooters on every city street corner. A scooter can be used by anyone who installs the corresponding smartphone app. The app collects data points and the price you pay depends on the distance driven.

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