Amazon Alexa


$280 billion (2019)


840,000 (2019)



Amazon Web Services (AWS) is a subsidiary of that provides on-demand cloud computing platforms to individuals, companies and governments, on a paid subscription basis. The technology allows subscribers to have at their disposal a virtual cluster of computers, available all the time, through the Internet. AWS's version of virtual computers emulate most of the attributes of a real computer including hardware (CPU(s) & GPU(s) for processing, local/RAM memory, hard-disk/SSD storage); a choice of operating systems; networking; and pre-loaded application software such as web servers, databases, CRM, etc.

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Information Technology
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Business Model Patterns:

Object As Point-of-sale

How they do it: Amazon Alexa is a Voice Assistant which is installed inside homes via the Echo smart speaker. Alexa answers the user’s questions and can trigger actions. For instance, the user can add things to a shopping list and order them from Amazon just via voice.

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Learn from this company and apply the same patterns to create your own successful business model!