Instagram

Revenue

$14 billion (2019)

Employees

5,275 (2019)

Founded

1994



Overview:
Instagram is a photo and video sharing service owned by Facebook, founded by Kevin Systrom and Mike Krieger and launched initially on iOS in October 2010. It enables users to upload media that can be edited with filters, organised by hashtags and geographical tags. Users can like photos and follow other users to add their content to a feed. This feature will apparently be discontinued in September 2020.

Read more (Wikipedia.org) →


Industries:
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Information Technology
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Services
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Entertainment
Business Model Patterns:

Prosumer

How they do it: Instagram is based on user-generated content that is virally distributed among users. Through a complex algorithm based on commenting and sharing content, the consumers have the power to control the content of the posts / advertising campaigns they see.

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