€35.01 billion (2017)


99,820 (2017)



Bayer AG is a German multinational, pharmaceutical and life sciences company. It is headquartered in Leverkusen, where its illuminated sign is a landmark. Bayer's primary areas of business include human and veterinary pharmaceuticals; consumer healthcare products; agricultural chemicals and biotechnology products; and high value polymers. The company is a component of the Euro Stoxx 50 stock market index. The company's motto is 'science for a better life.' Bayer's first and best known product was aspirin.

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Health Care
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Similar firms (based on pattern co-occurrence):
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2 shared patterns
Business Model Patterns:


How they do it: Bayer licensing agreements can range from very comprehensive approaches and multiple assets to focused single asset options in early or later stages of the drug development process. This also includes research alliances under very comprehensive licensing agreements with academic institutes and research centers, whose technologies complement Bayer’s own expertise in our core research areas.

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Reverse Engineering

How they do it: Reverse engineering is typically used to decode an generic innovator product’s formulation parameters. Such parameters include the quantitative composition of the innovator product, the solid-state characterization of the active pharmaceutical ingredient, and the manufacturing process.

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