Blacksocks Business Model | Business Model Navigator

Overview:

Blacksocks is a European sock subscription service and online retailer. For an annual subscription price, customers receive three pairs of socks three times a year. The socks come in a limited variety of sizes and styles, with options such as calf socks, knee socks and silk cashmere socks. The socks are manufactured near Milan, Italy. The company has also expanded into a line of underwear and t-shirts, as well as offering athletic and ski socks. Blacksocks has 60,000 active customers, primarily in France, Germany and Switzerland, and, as of March, 2009, the company maintains a growing presence in the United States.

Industries:

Retail

E-Commerce

Similar firms (based on pattern co-occurrence):

2 shared patterns

3 shared patterns

2 shared patterns

Business Model Patterns:

Cash Machine

How they do it: Blacksock’s subscribers purchase and pay their sock subscription in advance, allowing the company to use the increased liquidity to finance other areas such as growth.

E-commerce

How they do it: Blacksock’s subscriptions are purely available online, eliminating the need for physical stores and in-store sales associates.

Subscription

How they do it: Blacksocks sells various subscriptions, allowing the customer to make a 1-time purchase and receive new pairs of socks multiple times per year withouth having to re-order every individual time. The value proposition is to categorize socks as consumables and simplify its customers life.

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