$6.1 billion (2008)


84,300 (2004)



Blockbuster, was an American-based provider of home movie and video game rental services through video rental shops, DVD-by-mail, streaming, video on demand, and cinema theater. Blockbuster became internationally known throughout the 1990s. At its peak in 2004, Blockbuster employed 84,300 people worldwide, including about 58,500 in the United States and about 25,800 in other countries, and had 9,094 stores in total, with more than 4,500 of these in the US.

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Consumer Goods

Similar firms (based on pattern co-occurrence):
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2 shared patterns
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2 shared patterns
Business Model Patterns:

Long Tail

How they do it: Blockbuster, at the peak of its powers in 2004, operated about 9,000 stores globally. For the first Blockbuster store, $800,000 were invested in order to outfit the store and its movie title inventory. At its opening, customers were spoilt for choice, as the store already then made around 10,000 titles available for rent.

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Rent Instead Of Buy

How they do it: Blockbuster leveraged exclusive agreements with publishers in order to pass on cost savings to customers. Customers paid a monthly fee for video rental. In addition to benefiting from a lower initial price, Blockbuster also capitalized on the fact that movies were generally not available for purchase at affordable price points during initial release periods. Thus customers had a choice to rent, wait, or buy the film on tape at the much higher manufacturer’s suggested retail price targeted at other rental chains and film enthusiasts, which at that time ranged between $70–$100 per title.

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