€78.0 billion (2017)


400,500 (2017)



Robert Bosch GmbH, or Bosch, is a German multinational engineering and electronics company headquartered in Gerlingen, near Stuttgart, Germany. The company was founded by Robert Bosch in Stuttgart in 1886. Bosch is 92% owned by Robert Bosch Stiftung. Bosch's core operating areas are spread across four business sectors; mobility solutions, consumer goods (including household appliances and power tools), industrial technology (including drive and control) and energy and building technology.

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Consumer Goods
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Similar firms (based on pattern co-occurrence):
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2 shared patterns
Business Model Patterns:

Ingredient Branding

How they do it: Bosch supplies important parts for many industries which include the part in their final product. One Bosch part is for example the battery component for e-bikes, which then are branded ”epowered by Bosch” next to the brand of the bike.

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How they do it: As Bosch investes a lot in research and development of its technologies but don’t create and market full products out of every patent, they monetize these patents by licensing them to partners.

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How they do it: Especially for consumer products, Bosch markets their products through shop-in-shops, e.g. in hardware stores. This enables them to build and profit their brand as high quality building hardware company.

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