€78.0 billion (2017)
How they do it: Bosch supplies important parts for many industries which include the part in their final product. One Bosch part is for example the battery component for e-bikes, which then are branded ”epowered by Bosch” next to the brand of the bike.
How they do it: As Bosch investes a lot in research and development of its technologies but don’t create and market full products out of every patent, they monetize these patents by licensing them to partners.
How they do it: Especially for consumer products, Bosch markets their products through shop-in-shops, e.g. in hardware stores. This enables them to build and profit their brand as high quality building hardware company.