Crowdfunding

How they do it: Brainpool successfully crowdfunded the production of the movie ”Stromberg”. Each crowdfunding investor participated and made a return from the movie’s proceeds.

Digitization

How they do it: Brainpool founded an online comedy video on-demand-platfrom called ”MySpass” solely distributing its content online financed through advertising. The content is partly content from TV made available online or exclusive additional content.

Hidden Revenue

How they do it: Brainpool’s video-on-demand platform MySpass is available for free but financed with video advertising (comparable to traditional TV advertising).