Brilliance China Auto

Founded

1992



Overview:
Brilliance Auto Group (officially HuaChen Group Auto Holding Co., Ltd.) is a Chinese automobile manufacturer headquartered in Shenyang. Its products include automobiles, microvans, and automotive components. Its principal activity is the design, development, manufacture and sale of passenger cars sold under the Brilliance brand. In 2010, Brilliance Auto Group and its subsidiaries had an annual production capacity of 800,000 vehicles although capacity additions may have come on-line since. In 2012, the company manufactured almost 650,000 vehicles, the 8th-largest production of any Chinese vehicle maker that year. Roughly 70% of production was consumer sedans.

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Industries:
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Transportation
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Automotive



Similar firms (based on pattern co-occurrence):
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2 shared patterns
Business Model Patterns:

License

How they do it: Brilliance licensed production rights from German manufacturer BMW producing its cars in China for the Chinese market.

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Reverse Engineering

How they do it: After establishing a joint-venture with BMW to produce BMWs in China, Brilliance subsequent introduced models under the Brilliance brand had a lot of similarities with the cars manufactured for BMW, being able to sell similar cars at a substantially lower cost.

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