Founded
1994
Affiliation
How they do it: CDNow was a pioneer in the affiliate program space. The concept of CDNow’s BuyWeb program was that sites could join their program, link to their content and earn a commission from any purchases made from their site. Such commissions could be paid out via check or as compensation to purchase products through their site.
Digitization
How they do it: CDNow, a pioneering Internet retailer of CDs, started exploring streaming services initiatives after being acquired by Bertelsmann Group in 2000. After being acquired by Amazon two years later, it was absorbed into Amazon.com.
E-commerce
How they do it: CDnow, Inc. operated an online shopping website that sold compact discs and music-related products. For instance, customers could order music CD’s via their E-Commerce store, which were then delivered via mail.
Long Tail
How they do it: CDnow, Inc. operated an online shopping website that sold compact discs and music-related products. In 1995, it already provided listings for over 100,000 music CD and cassette titles via its website.
Learn from this company and apply the same patterns to create your own successful business model!