Pay Per Use
How they do it: Car2Go users pay a fee per minute for using one of the shared cars.
Rent Instead Of Buy
How they do it: Car2Go users can use any of the companies cars for a fee per minute after registration to the service. The users can hence benefit from a car when in need of one free of the obligations and risks of actually buying and owning one. The company’s car can benefit from a much higher utilization than they would have with individual car owners.
How they do it: User can locate and pick-up the company’s cars via a smartphone app. There is no need to register with a rental car person before every use. After usage, the user can drop and return the car in public parking zones in a pre-defined urban area., which is then ready to be picked up by the next user.