Car2Go

Founded

2008



Overview:
car2go is a German car rental company. It is a subsidiary of Daimler AG providing carsharing services in urban areas in Europe, North America, and China. The company offers exclusively Smart Fortwo and Mercedes-Benz vehicles and features one-way point-to-point rentals. Users are charged by the minute, with hourly and daily rates available. The service forgoes the typical centralized rental office, and cars are user-accessed via a downloadable smartphone app wherever they are parked. As of July 2017, car2go is the largest carsharing company in the world with 2,500,000 registered members and a fleet of nearly 14,000 vehicles in 26 locations in North America, Europe and Asia.

Read more (Wikipedia.org) →



Industries:
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Transportation
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Automotive



Similar firms (based on pattern co-occurrence):
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2 shared patterns
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2 shared patterns
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2 shared patterns
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3 shared patterns
Business Model Patterns:

Pay Per Use

How they do it: Car2Go users pay a fee per minute for using one of the shared cars.

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Rent Instead Of Buy

How they do it: Car2Go users can use any of the companies cars for a fee per minute after registration to the service. The users can hence benefit from a car when in need of one free of the obligations and risks of actually buying and owning one. The company’s car can benefit from a much higher utilization than they would have with individual car owners.

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Self-service

How they do it: User can locate and pick-up the company’s cars via a smartphone app. There is no need to register with a rental car person before every use. After usage, the user can drop and return the car in public parking zones in a pre-defined urban area., which is then ready to be picked up by the next user.

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Learn from this company and apply the same patterns to create your own successful business model!