$48 billion (2017)
How they do it: Cisco implemented crowdsourcing at its company through establishing the I-Prize. I-Prize is an initiative that encourages employers worldwide to submit innovative ideas in technology and business for Cisco to finance its development.
Leverage Customer Data
How they do it: The Cisco Customer Journey Platform provides sales and service contact centers the ability to improve their customer experience by leveraging the data in multiple contact center systems and applying predictive analytics, the Cisco Customer Journey Platform dynamically predicts each customer’s needs and matches the customer with the best agent to handle that need, improving performance, sales, and the customer experience.
How they do it: Cisco offers full solutions for various business types, industries and themes. The solutions include both software and hardware components.