Revenue
CHF 3 billion (2017)
Employees
4,520 (2016)
Founded
1860
E-commerce
How they do it: In their online shop, Denner allows customers to view store inventory and to create a “shopping list”. In addition, their wine selection can be ordered and shipped to your home from the online shop.
Franchising
How they do it: With Denner, entrepreneurs with experience in the grocery retail sector can open their own store with strong support from the corporation.
No Frills
How they do it: Denner presents its products in a simple way, sometimes even in still on the pallets instead of on shelves. In addition it has only few or one options for every product choice and few brand products,
Reverse Engineering
How they do it: Denner reverse-engineered Nestle’s Nespresso tabs in order to sell own coffee tabs compatible with Nespresso coffee machines at a lower price.
Target The Poor
How they do it: Denner, with its ”no frills” approach, tries to focus on deliver on the basic needs during grocery shopping. This excludes a complex and nice presentation of goods and a wide choice of products to give the customer the cheapest prices.
Learn from this company and apply the same patterns to create your own successful business model!