Denner

Revenue

CHF 3 billion (2017)

Employees

4,520 (2016)

Founded

1860



Overview:
Denner is a discount supermarket chain in Switzerland. It is Switzerland's third largest supermarket chain after Migros and Coop with 11.4% market share. It is owned by the Federation of Migros Cooperatives since 2007. As of 2014, Denner has 797 stores (491 own stores and 306 running as franchise) and a revenue of 3.2 billion CHF. Denner is the second largest wine-seller in Switzerland.

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Industries:
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Retail
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Consumer Goods



Similar firms (based on pattern co-occurrence):
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2 shared patterns
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3 shared patterns
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3 shared patterns
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3 shared patterns
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2 shared patterns
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2 shared patterns
Business Model Patterns:

E-commerce

How they do it: In their online shop, Denner allows customers to view store inventory and to create a “shopping list”. In addition, their wine selection can be ordered and shipped to your home from the online shop.

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Franchising

How they do it: With Denner, entrepreneurs with experience in the grocery retail sector can open their own store with strong support from the corporation.

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No Frills

How they do it: Denner presents its products in a simple way, sometimes even in still on the pallets instead of on shelves. In addition it has only few or one options for every product choice and few brand products,

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Reverse Engineering

How they do it: Denner reverse-engineered Nestle’s Nespresso tabs in order to sell own coffee tabs compatible with Nespresso coffee machines at a lower price.

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Target The Poor

How they do it: Denner, with its ”no frills” approach, tries to focus on deliver on the basic needs during grocery shopping. This excludes a complex and nice presentation of goods and a wide choice of products to give the customer the cheapest prices.

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