E-commerce

How they do it: Abril, a consortium of 29 small textile companies in Costa Rica, shared their marketing and communication resources, enabling the consortium to split the costs of an effective marketing and branding campaign. They used E-Commerce to deliver their products via an online channel

Open Business Model

How they do it: Abril is a fashion brand created using an Open Business model approach. A total of 29 small textile companies based in Costa Rica formed a consortium to unite their efforts to create a single fashion brand under which to market their products. Using the social media platform hi5, and with support from their partner Barrabes, these companies succeeded in sharing their marketing and communication resources, enabling the consortium to split the costs of an effective marketing and branding campaign.