Dollar Shave Club

Founded

2011



Overview:
Dollar Shave Club is a Venice, California-based company that delivers razors and other personal grooming products to customers by mail. It delivers razor blades on a monthly basis and offers additional grooming products for home delivery. Dollar Shave Club was founded by Mark Levine and Michael Dubin. The pair met at a party and spoke of their frustrations with the cost of razor blades. With their own money and investments from start-up incubator Science Inc., they began operations in January 2011 and launched their website in April 2011. On July 19, 2016, Dollar Shave Club was acquired by Unilever for a reported $1 billion in cash.

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Industries:
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Information Technology
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E-Commerce



Similar firms (based on pattern co-occurrence):
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2 shared patterns
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3 shared patterns
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4 shared patterns
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3 shared patterns
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3 shared patterns
Business Model Patterns:

Affiliation

How they do it: Dollar Shave Club offers websites the possibility to earn a commission through every subscription which is sold through an individualized link which tracks through which websites the customer comes to the Dollar Shave Club store.

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Cross Selling

How they do it: After starting with razors and razorblades, Dollar Shave Club now offers all kinds of products from adjacent product categories such as grooming cosmetics.

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Direct Selling

How they do it: Dollar Shave Club only sells through its website, eliminating vendor margins, allowing to bring cost savings directly to the customer.

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E-commerce

How they do it: Dollar Shave Club is only availabe online through its website, eliminating the need for physical stores, in-person sales staff and paying vendor margins.

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Experience Selling

How they do it: Dollar Shave Club has a distinct brand image focusing on the bearded man. By focusing on the manliness also in its advertising campaigns it allows the customers to identify themselves with the brand.

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Subscription

How they do it: Dollar Shave Club sells subscriptions for their razorblades. Through this, the product is characterized as a consumable and offers the customer a simplification as he doesn’t have to reorder the product every time he needs it.

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