Ford

Revenue

$156.7 billion (2017)

Employees

202,000 (2017)

Founded

1903



Overview:
Ford is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand and most luxury cars under the Lincoln brand. Ford also owns Brazilian SUV manufacturer, Troller, and Australian performance car manufacturer FPV. In the past, it has also produced tractors and automotive components. During the financial crisis at the beginning of the 21st century, it was close to bankruptcy, but it has since returned to profitability. Ford is the second-largest U.S.-based automaker (behind General Motors) and the fifth-largest in the world (behind Toyota, VW, Hyundai-Kia and General Motors) based on 2015 vehicle production.

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Industries:
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Transportation
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Automotive



Similar firms (based on pattern co-occurrence):
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2 shared patterns
Business Model Patterns:

Integrator

How they do it: Automakers such as Ford are a typical example of integrators, as they control the whole product process from engineering and manufacturing to marketing and sales but ultimately source a lot of the parts from suppliers. They have strong partnerships with different suppliers and worked collaboratively on developing the individual parts for each model. This allows the suppliers to focus on specific applications of their part and build expertise whereas the OEM can focus on assembly and marketing.

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License

How they do it: Ford uses its iconic blue oval logo to license its use to other product areas besides cars and has build a substantial amount of revenue in this area. Licensees include categories such as aftermarket stores, dealers, merchandise, toys or video games. However the intention behind it is not only to generate additional revenue but also to widen the reach of the brand and ”bring the brand where the consumer is” (e.g. convenient stores).

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No Frills

How they do it: Automakers such as Ford started manufacturing no frills models to also target customer groups with low purchasing power. No frills automobiles often have only minimum convenience equipment, a less powerful engine and are fully trimmed on cost savings. Other areas of saving are for example less sound-proof material, plastic dashboards instead of rubber and less options to adjust the seat.

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