Freitag lab.ag

Founded

1993



Overview:
Founded in 1993, Freitag uses a range of old materials (mainly from vehicles), such as canvas covers from trucks, inner tubes and airbags, to manufacture bags and fashion accessories. The eco-friendly nature of the business attracts many ecologically aware customers and those seeking unusual and stylish designs. The company employs a strong green marketing strategy to support the concept of reusable materials in businesses. The recycling of old materials makes the company’s resource costs very low, but without compromising quality since many of the materials recovered are durable and waterproof. These cost savings can be transferred to customers. Today, the company has over 130 employees and sells its products in more than 400 stores worldwide.


Industries:
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Retail
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Fashion



Similar firms (based on pattern co-occurrence):
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2 shared patterns
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3 shared patterns
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2 shared patterns
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2 shared patterns
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3 shared patterns
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3 shared patterns
Business Model Patterns:

Direct Selling

How they do it: Freitag’s products are mainly offered through their online store and their infrastructure of physical brand stores. The products are rarely sold in department stores. This gives the company great control over how their products are presented and enable them to deliver a holistic industrial manufacturing experience connected to the products of recycled materials.

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E-commerce

How they do it: Freitag’s online store allows the company to present a wider range of products, which go beyond the offering in the physical stores. In addition, the website provides more information about the manufacturing and sourcing process of the company’s products. This allows them to add a wider customer experience to their products and subsequently also a higher price.

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Experience Selling

How they do it: Through both their online store as well as physical brand stores, Freitag controls the whole product presentation. Due to the unique selling proposition of using only recycled materials, the manufacturing and sourcing process plays a great role for the customer experience and enables customers a high identification with the products and the brand.

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Trash-to-cash

How they do it: Freitag’s unique selling proposition is that all products are made from recycled materials that had a different purpose in their previous life. An example are the backpacks, handbags, and assecoires made from used truck covers, with straps from old seatbelts.

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