Hindustan Unilever


$4.8 billion (2017)


18,000 (2014)



Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai, Maharashtra. It is a subsidiary of Unilever, a British-Dutch company. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers. HUL was established in 1933 as Lever Brothers and, in 1956, became known as Hindustan Lever Limited, as a result of a merger among Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It employs over 16,000 workers, while it also indirectly helping to facilitate the employment of over 65,000 people. The company was renamed in June 2007 as 'Hindustan Unilever Limited'

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Consumer Goods

Similar firms (based on pattern co-occurrence):
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2 shared patterns
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2 shared patterns
Business Model Patterns:

Reverse Innovation

How they do it: The product "Knorr Stock Pot" is an example of a reverse innovation approach by Hindustan Unilever. The first country to launch in 2007 was China under the brand "Dense Soup Treasure", where there was no bouillon cube market, and soup-consumption is very high. Chinese home-cooks love the convenient way to create the dense soups their mothers and grandmothers made. In 2010, the product was introduced in the UK, Ireland, France, Spain, Belgium, Greece and many other European countries.

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Target The Poor

How they do it: In the 1990s, the company introduced Wheel, a laundry detergent specifically developed for the Indian market, containing a lower oil-to-water ratio to make it suitable to hand wash textiles in rivers, as is frequently the custom in India. The product was distributed through local corner shops as well as door-to-door sales representatives .

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