Pay What You Want
How they do it: Humble Bundle offers game bundles with 3-5 games and lets customers determine the price they want to pay. Part of the price goes to charity organizations. The company also has specials such as ”beat-the-average”. This gives customers who pay more than the average paid price a bonus in the games.
How they do it: Next to their ”pay-what-you-want” model, Humble Bundle introduced a monthly subscription service, through which subscribers would receive a curated set of games at the start of each month. Part of the subscription fees would go to charity.
How they do it: Humble Bundle doesn’t develop the games offered on its website itself but rather acts as a marketplace operator. On the one side, there are developers, which provide their games to be included in the offering and on the other side are the customers. Developer’s revenue is directly linked to the success of their game on the website.