Aldi Business Model | Business Model Navigator

Overview:

Aldi is the common brand of two discount supermarket chains with over 10,000 stores in 20 countries, and an estimated combined turnover of more than €50 billion. Based in Germany, the chain was founded by brothers Karl and Theo Albrecht in 1946 when they took over their mother's store in Essen, which had been in operation since 1913. Aldi's German operations consist of Aldi Nord's 35 individual regional companies with about 2,500 stores in western, northern, and Eastern Germany, and Aldi Süd's 32 regional companies with 1,600 stores in western and southern Germany. Internationally, Aldi Nord operates in Denmark, France, the Benelux countries, Portugal, Spain and Poland, while Aldi Süd operates in Ireland, Great Britain, Hungary, Switzerland, Australia, China, Italy, Austria and Slovenia.

Industries:

Retail

Consumer Goods

Similar firms (based on pattern co-occurrence):

2 shared patterns

3 shared patterns

2 shared patterns

Business Model Patterns:

Cross Selling

How they do it: Aldi combines the selling of groceries with weekly changing non-food offers. The attractive non-food offers attract a lot of customers to their store including those who might wouldn’t shop their otherwise.

No Frills

How they do it: Aldi focuses on providing its customers with cheap groceries, offering both own brand products as well as other brands. The shopping experience is kept on a basic level as the products are mainly presented in open boxes (warehouse style) opposed to presenting them individually on a shelf.

Target The Poor

How they do it: With both its food and non-food offerings, Aldi tries to be price leader, offering the lowest prices for both basic (own brand) products as well as known brands.

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