JCDecaux

Revenue

€ 3,392.8 million (2016)

Employees

13,030 (2016)

Founded

1964



Overview:
JCDecaux Group (JCDecaux SA) is a multinational corporation based in Neuilly-sur-Seine, near Paris, France, known for its bus-stop advertising systems, billboards, public bicycle rental systems, and street furniture. It is the largest outdoor advertising corporation in the world. The company was founded in 1964 in Lyon, France by Jean-Claude Decaux. Over the years it has expanded aggressively, partly through acquisitions of smaller advertising companies in several countries. Its headquarters is located in Neuilly-sur-Seine, a suburb of Paris, France. JCDecaux currently employs more than 13,030 people worldwide and maintains a presence in over 75 countries. In France alone, JCDecaux employs more than 3,500 people.

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Industries:
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Media



Similar firms (based on pattern co-occurrence):
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2 shared patterns
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2 shared patterns
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2 shared patterns
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2 shared patterns
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2 shared patterns
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2 shared patterns
Business Model Patterns:

Hidden Revenue

How they do it: JCDecaux allows its customers to advertise in the public space. This includes street furniture, public transport and billboards. The audience of JCDecaux’ products are the people who use these services. However those people don’t pay money to JCDecaux. On the other hand JCDecaux markets the people’s attention to its clients who pay money to the company to advertise to the people. This money generates revenue for the company and pays for the physical infrastructure.

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Integrator

How they do it: JCDecaux provides advertisers with the possibility to show their ads and organizes the infrastucture to present the ads on such as billboards and street furniture. However the manufacturing and design of the infrastructure is performed by 3rd party partners.

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Two-sided Market

How they do it: JCDecaux is working with public transport authorities or government entities to furnish a city’s streets and public spaces with furnishings (e.g. public benches) in return for obtaining advertising rights at these locations. These advertising spaces are then marketed to advertisers who are willing to pay for prime locations and transit media opportunities, while the respective city benefits from advertising design innovations and free or reduced-cost public services.

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