€586 million (2014)
How they do it: Lamborghini’s cars are a statement for buyers and people who are seen with it. The powerful performance undermined through its loud exhaust and its characteristic design make a purchase a statement. Buyers can be sure that their car is recognized for what it is. The logo of a bull relate to the product names.
How they do it: Lamborghini manufactures only super sports cars through exclusive dealerships. The prices makes it an absolute luxury car costing hundreths of thousands. The recognizable features of the car are its powerful performance and its characteristic look.