Logitech Business Model |

Overview:

Logitech International S.A. is a Swiss provider of personal computer and mobile peripherals, with its headquarters in Lausanne, Switzerland and administrative headquarters in Newark, California. In addition to its Swiss and American facilities, the company has offices throughout Europe, Asia and the rest of the Americas. Logitech's sales and marketing activities are organized into three geographic regions: Americas, Europe, Middle East and Africa, and Asia Pacific. The company develops and markets personal peripherals for PC navigation, video communication and collaboration, music and smart homes. This includes products like keyboards, mice, tablet accessories, webcams, Bluetooth speakers, universal remotes and more.

Industries:

Information Technology

Hardware

Business Model Patterns:

E-commerce

How they do it: Logitech offers its products through 3rd party distributors as well as its own online shop. Here it showcases its latest product developments and how its products can be combined for selected customer groups such as businesses and academic institutions.

Reverse Innovation

How they do it: When Logitech introduced its high-tech wireless computer mice in China it experienced limited interest due to the high price and the circumstance that due to the high population density wireless mice signals would interfer with each other. The company then introduced a more basic version of its mouse which it could then offer on a competitive price level. This redesign was not only in China but globally a success.

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