$2.57 billion (2018)
How they do it: Logitech offers its products through 3rd party distributors as well as its own online shop. Here it showcases its latest product developments and how its products can be combined for selected customer groups such as businesses and academic institutions.
How they do it: When Logitech introduced its high-tech wireless computer mice in China it experienced limited interest due to the high price and the circumstance that due to the high population density wireless mice signals would interfer with each other. The company then introduced a more basic version of its mouse which it could then offer on a competitive price level. This redesign was not only in China but globally a success.