Lufthansa

Revenue

€35.579 billion (2017)

Employees

129,424 (2017)

Founded

1953



Overview:
Deutsche Lufthansa AG, commonly known as Lufthansa, is the largest German airline and, when combined with its subsidiaries, also the largest airline in Europe both in terms of fleet size and passengers carried during 2017. The name of the company is derived from the German word, Luft 'air' and Hansa, the Hanseatic League. Lufthansa is one of the five founding members of Star Alliance, the world's largest airline alliance, formed in 1997.

Read more (Wikipedia.org) →



Industries:
Card image cap
Transportation
Card image cap
Airlines



Similar firms (based on pattern co-occurrence):
Card image cap
2 shared patterns
Card image cap
3 shared patterns
Card image cap
2 shared patterns
Card image cap
4 shared patterns
Card image cap
3 shared patterns
Card image cap
3 shared patterns
Business Model Patterns:

Auction

How they do it: Lufthansa offers several classes on their airplanes. To upsell customers to a higher class and monetize vacant spots in their business class, the company allows customers to bid for an upgrade a few days before the flight departs.

Card image cap

Barter

How they do it: In the 1990s, Lufthansa owned a costly retail space in New York which was unused. As they wouldn’t have been able to recover the costs with subleasing it, the company bartered and swapped the vacant real estate for airtime and paraffin.

Card image cap

Cash Machine

How they do it: Lufthansa flights are paid right away when they are booked, although the actual flight is in several days, weeks or months time. This allows the company to utilize the liquidity it gets from the prepayments and also finance their capital expensive operations (e.g. plane maitenance).

Card image cap

Cross Selling

How they do it: Lufthansa offers its clients inflight shopping and a webshop to buy aviation related and non-related products during their time in the plane or from their home. This allows Lufthansa to increase the revenue from their customers with non-flight related products as they can target a customer group which typically has significant purchasing power.

Card image cap

Customer Loyalty

How they do it: Lufthansa’s loyalty program ”Miles & More” allows customers to collect status tier and reward points for each flight or spend with the airline. This allows the company to tie frequent flyers to them by offering rewards which can be physical products or flights as well as access to exclusive lounges and priority treatment at the airport.

Card image cap

Direct Selling

How they do it: Lufthansa sells its products and services through 3rd parties such as travel agencies but also offers its customers a direct way to book. All flights can be booked on their website or via their phone hotline.

Card image cap

Integrator

How they do it: Lufthansa’s product offering to passenger is the flight from location A to B. However, the company performs only the actual flight but not the process steps before and after such as baggage handling, airport service and maitenance etc.. This is usually performed by 3rd parties which are not paid by the customer though but paid for by Lufthansa.

Card image cap

Ultimate Luxury

How they do it: Lufthansa has a special offer and service towards clients in the luxury segment. First class travelers and guests with the highest loyalty status enjoy exclusive treatment and amenities such as limousine airport transfer, exclusive lounges as well as in-flight luxury dining.

Card image cap