Marriott International

Revenue

$22.894 billion (2017)

Employees

177,000 (2017)

Founded

1927



Overview:
Marriott International is an American multinational diversified hospitality company that manages and franchises a broad portfolio of hotels and related lodging facilities. Founded by J. Willard Marriott, the company is now led by his son, Executive Chairman Bill Marriott, and President and Chief Executive Officer Arne Sorenson. Headquartered in Bethesda, Maryland, in the Washington, D.C. metropolitan area, Marriott International is the largest hotel chain in the world. It has more than 6,500 properties in 127 countries and territories around the world, over 1.2 million rooms (as of September 2017), and an additional 195,000 rooms in the development pipeline. In 2017, Marriott was ranked #33 on Fortune's '100 Best Companies to Work For' list, its twentieth appearance on the list.

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Industries:
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Hospitality



Similar firms (based on pattern co-occurrence):
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2 shared patterns
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2 shared patterns
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2 shared patterns
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2 shared patterns
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2 shared patterns
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2 shared patterns
Business Model Patterns:

Affiliation

How they do it: Marriott offers an affiliate program, allowing certified affiliates to earn money from every stay or vacation package which is booked through their website. Affiliates can be for example travel blogs. As an affiliate one also gets access to special offers as well as support from the Marriott Affiliate team which helps you to market your online offering.

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Customer Loyalty

How they do it: Marriott’s loyalty program ”Marriott Rewards” offers its members exclusive status benefits as well as the possibility to earn and spend rewards with every stay. In addition to that, there are different levels which loyal customers can reach by staying a certain amount of nights in one of the Marriott hotels. Depending on the level, members get additional benefits and preferred treatment.

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Franchising

How they do it: Marriott allows independent entrepreneurs to open a Marriott brand hotel upon terms and conditions set forth in a franchise agreement. The entrepreneur has to pay initial franchise fees as well as ongoing fees both for central operated infrastructure such as the Marriott booking system as well as fees that are based on the room sales.

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Ultimate Luxury

How they do it: Marriott’s hotel chain brands range from budget to absolute luxury. In the Marriott ”Luxury Collection”, the company offers the most exclusive properties and destinations. For these properties, separate booking, marketing and promotions exist.

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