McDonald's

Revenue

$22.820 billion (2017)

Employees

235,000 (2017)

Founded

1940



Overview:
McDonald's is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald's had its original headquarters in Oak Brook, Illinois, but moved its global headquarters to Chicago in early 2018.

Read more (Wikipedia.org) →



Industries:
Card image cap
Retail



Similar firms (based on pattern co-occurrence):
Card image cap
2 shared patterns
Card image cap
2 shared patterns
Card image cap
3 shared patterns
Card image cap
2 shared patterns
Card image cap
3 shared patterns
Card image cap
2 shared patterns
Business Model Patterns:

Franchising

How they do it: Individual entrepreneurs are able to open their own McDonald restaurant. They are responsible for running their own (or multiple) restaurants but need to adhere to all corporate set standards e.g. purchasing, product offering, and corporate identity.

Card image cap

No Frills

How they do it: McDonald’s product, supply chain and restaurant design is kept standardized and simple, allowing for efficient sourcing, food preparation and a high degree of standardization as well as cheap prices across restaurants. Compared to standard restaurants, the customer has to serve and clean up the table himself.

Card image cap

Self-service

How they do it: Instead of table service, customers at McDonalds have to order at a counter and carry the food to their table. Through this, the food can be offered at competitive prices through decreased labour costs in the service part of the restaurant.

Card image cap

Target The Poor

How they do it: McDonald’s competitive prices make its products attainable to everyone. It’s high degree of standardization and international brand popularity allow the company to offer their products cheap and at a consistent quality.

Card image cap

User Designed

How they do it: Frequently, McDonald’s organizes contests where customers are able to design their own burger. This is done via an online tool on the McDonald’s website. In a next step all visitors can vote for their favorite creation, and the most popular creation actually gets produced and sold in the restaurants. This enables them to connect with their customers and test burgers for their restaurants.

Card image cap