McFit

Revenue

€ 236,5 million (2012)

Employees

4,000 (2012)

Founded

1997



Overview:
The McFIT GmbH is the largest fitness center chain in Germany and Europe with 246 studios and over 1.4 million members in Germany, Austria, Italy, Poland and Spain. The company's headquarters is in Schlüsselfeld. Directed by founder Rainer Schaller, the company generated about €160 million in total revenue in 2010. The chain follows a no-frills policy: Membership costs €19.90 per month. It includes access to every area, as well as the shower fee. Most clubs in Germany, Austria ,Spain and Poland are open 24 hours a day, 365 days a year. Members are allowed to bring their own drinks. Until February 2011, McFit offered a free magazine, but it doesn't offer additional services like a wellness area or courses (e.g. Aerobics).

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Industries:
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Services



Similar firms (based on pattern co-occurrence):
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3 shared patterns
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5 shared patterns
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3 shared patterns
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5 shared patterns
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3 shared patterns
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3 shared patterns
Business Model Patterns:

Cash Machine

How they do it: McFit customer’s pay their monthly subscription fee upfront which gives the company a fixed income stream. This can be used to finance the fitness center infrastructure.

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Digitization

How they do it: To combine their no frills business model with courses such as yoga or spinning, McFit introduced virtual fitness courses. These are pre-recorded videos of personal instructors which are displayed on a large screen. The courses are available 24/7 and can be used flexibly by the members.

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Flat Rate

How they do it: Membership to access McFit’s fitness club facilities costs €19.90 per month. It includes access to every area, as well as the shower fee. Most clubs in Germany, Austria, Spain and Poland are open 24 hours a day, 365 days a week. The customer does not pay for the individual visits, but a flat rate fee is collected in form of the membership fee.

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Guaranteed Availability

How they do it: McFit’s fitness centers are all open 24/7 allowing its customers to work out every day and time of the week. By having a completely self-serviced offering, the personnel needed to guarantee the around-the-clock opening hours is minimal.

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Self-service

How they do it: McFit’s fitness centers are designed to be fully self-service. The equipment in the gym has written down instructions. In addition, members can check and create a training plan online. Coache in the gym are usually only present to help with general questions but are not offering personal training.

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Subscription

How they do it: McFit’s offers monthly subscriptions to their training facilities. These usually have a fixed minimum term.

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