CHF 76 million (2017)
How they do it: Mobility offers the possibility to join a cooperative, making one a co-owner of the company. Subsequently one does not need to purchase any other subscription in order to use the service but just the regular usage per minute/kilometer fees. The investment amount to become a cooperative member is returned upon exit of the cooperative.
Pay Per Use
How they do it: Mobility’s pricing model for subscribers and members is based upon the time a vehicle is used and the distance it is driven. The fee per minute and kilometer covers all cost of the car such as fuel, insurance, maitenance and depreciation.
Rent Instead Of Buy
How they do it: Mobility’s value proposition is to have a model of shared car ownership. Hence, individual customers can avoid purchasing and maintaining a car but join the cooperative and thus get the right to use a car as they need it. As a lot of cars that are privately owned have significant downtime, the model of shared ownership increases the utilization of the individual car and thus lower the cost for everyone.
How they do it: Users of the Mobility service can use the vehicles upon spontaneous booking online or via telephone. Then, they can pick up a car from the station without the need to pick-up the key separately as the cars open with the membership card. Hence no personnel is involved in the physical part of the reservation and rental process.
How they do it: Customers who don’t want to participate in the cooperative. As a member one has access to all Mobility cars and scooters and can profit from additional benefits such as discounts for car rentals or hotels.