Hidden Revenue

How they do it: Mozilla doesn’t charge its users for the download or use of the software. However by using the software, Mozilla gets access to the users data and searches, which the company can then market to search engine operators and other advertisers.

Layer Player

How they do it: Mozilla provides software to browse website and organize communication. However the company only focuses on these services and does not engage in hardware nor content creation but only provides the infrastructure.

Leverage Customer Data

How they do it: As Mozilla’s software usage is free to users, it generates money through the collection of user behaviour inside its applications. This data can be monetized with 3rd parties such as advertisers and search engine operators.

Open Source

How they do it: Mozilla engages in multiple open source projects such as its operating system Firefox OS and its cross-platform email and news client Thunderbird. The source code for these projects is publicly available and developers can contribute to functions and the development of the software on a platform. The open source software approach is also anchored in the company values.