$34.35 billion (2017)
How they do it: Nike operates brand stores in Flagship locations to present their latest products. These stores help the company shape the brand image directly and design an experience around their products. The stores also have special offers of customization of products.
How they do it: Nike’s online store has the latest collections and lets the customers order directly from and to their home. In addition, customers can customize their Nike products online.
How they do it: Nike’s core competencies lie in the design and marketing of sports apparel. Hence it focuses on these steps in the value chain. Manufacturing for example is outsourced to low cost regions such as South East Asia.
How they do it: Next to its standard collections Nike started a program called ”Nike ID”. This allows customers to individualize their products such as shoes and shirts. Individualization can include choice of colors or sticking a personal message.