Digitization

How they do it: Nokia digitized multiple products and services in their role as one of the most popular mobile phone and smartphone company in the early 2000s. E.g. they pioneered in bringing digital photography and tv to mobile phones. Further examples include the mobile music platform Nokia Music Store which allowed phone users to download music on their devices.

No Frills

How they do it: In recent years Nokia introduced multiple ”no frills” phones opposing the general smartphones. These phones allow their users to text and call but don’t provide access to the internet. In addition they have a great battery live.

Reverse Innovation

How they do it: Nokia is observing how mobile phones are used by customers in Africa and India and then incorporate those learnings for new products they introduce in the developed markets. One example is a dust and moisture proof, highly durable phone which was a great success in emerging markets and then inspired a similar version for developed markets.