$2.795 billion (2016)
How they do it: Panera Bread Bakery offers individual entrepreneurs to open a franchise location of their chain. Before opening, the entrepreneur has to sign a franchise agreement specifying his obligations, rights and the fees he has to pay to the company. These include e.g. franchise fee, supplies, and other fees.
Pay What You Want
How they do it: In 2010 Panera Bread Bakery opened their first pay-what-you-want cafes, nonprofit cafes in which every menu item is paid for by donations. The concept behind this is that customers who can afford more pay more than the cost of the meals, allowing customers who can’t afford the meals to also benefit. These cafes reportedly still brought a profit which was reinvested in job training programs in the cafes.