Payback

Founded

2011



Overview:
PAYBACK is India’s largest multi-brand loyalty program. PAYBACK has a profound influence in the daily lives of more than 100 Million Members. It drives their purchase decisions as they like to earn points on every activity. More than 100 partners are in the program including ICICI Bank, HP Petrol Pumps, Big Bazaar, Central, MobiKwik, Goomo. Members earn points when they shop for grocery, fuel their vehicle, make payments using a Credit / Debit Card or a mobile wallet & more. Not restricted to shopping or payment, members also earn points by writing reviews on TripAdvisor, taking a survey or shopping online via PAYBACK at Amazon, Flipkart, Myntra & other leading shopping websites.


Industries:
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Information Technology
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Services



Similar firms (based on pattern co-occurrence):
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4 shared patterns
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4 shared patterns
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4 shared patterns
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4 shared patterns
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3 shared patterns
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3 shared patterns
Business Model Patterns:

Customer Loyalty

How they do it: Payback provides a multi-brand loyalty and couponing program which allows customers to electronically collect rewards for qualified purchases with a large amount of partner shops both online and offline.

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Digitization

How they do it: Payback’s multi-brand loyalty and couponing program is a digital loyalty program. Customers can access coupons and rewards online from their computer or smartphone.

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Layer Player

How they do it: Payback specializes on giving its business customers a multi-brand loyalty program. The participating business come from a wide range of industries such as electronics, media and FMCG.

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Leverage Customer Data

How they do it: Payback utilizes its cross-store customer purchasing data to target its coupon and advertising offerings to the individual customer. In addition it can use the data for large scale data analysis, providing its business customers with insights into their target groups and their purchasing behaviour.

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Two-sided Market

How they do it: In Payback’s case the two groups of customers in the two-sided market a the private consumers and members of the loyalty program and the vendors who reward their customers purchases. Payback itself has access to the individual customer data and can earn money from the businesses participating in their program.

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