Porsche

Revenue

€21.533 billion (2015)

Employees

24,481 (2015)

Founded

1931



Overview:
Dr.-Ing. h.c. F. Porsche AG, usually shortened to Porsche AG, is a German automobile manufacturer specializing in high-performance sports cars, SUVs and sedans. Porsche AG is headquartered in Stuttgart, and is owned by Volkswagen AG, which is itself majority-owned by Porsche Automobil Holding SE. Porsche's current lineup includes the 718 Boxster/Cayman, 911, Panamera, Macan and Cayenne.

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Industries:
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Transportation
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Automotive



Similar firms (based on pattern co-occurrence):
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2 shared patterns
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2 shared patterns
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2 shared patterns
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2 shared patterns
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3 shared patterns
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3 shared patterns
Business Model Patterns:

Experience Selling

How they do it: In its ”Porsche Experience Centers”, the brand aims to let customers explore the car models and associate positive emotions and foster affection before the purchase decision is made.

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Flat Rate

How they do it: With Porsche Passport, announced in 2018, customers do not purchase a car, but obtain access to a vehicle via the monthly subscription. It consists of an all-access subscription for $2,000 to $3,000 per month and includes a variety of car models (e.g. two-door and four-door models), from which the customers may flexibly choose a model of their liking.

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License

How they do it: Between 2000 and 2016, Porsche licensed its brand exclusively to Electronic Arts to be used in a video game called ”Need for Speed”. The game’s audience was exposed to Porsche’s brand in the setting its exposure is most effective, namely, fast-paced video game scenes featuring iconic, state-of-the-art models of the car maker.

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Rent Instead Of Buy

How they do it: With Porsche Passport, announced in 2018, customers do not purchase a car, but obtain access to a vehicle via the monthly subscription. It consists of an all-access subscription for $2,000 to $3,000 per month and includes a variety of car models (e.g. two-door and four-door models), from which the customers may flexibly choose a model of their liking.

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Subscription

How they do it: In 2018, Porsche announced Porsche Passport, an all-access subscription for $2,000 to $3,000 per month. It includes a variety of car models (e.g. two-door and four-door models), from which the customers may flexibly choose a model of their liking.

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Ultimate Luxury

How they do it: Porsche’s high end products (e.g. the Panamera Turbo model with a sticker-price of approximately $150,000) is targeted to a very limited number of customers with superior purchasing power. Thus, by positioning the product as such, Porsche may generate above-average margins.

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