CHF 8.988 billion (2016)
How they do it: The Swiss Federal Railways (SBB) are pioneers in e-commerce selling of railway fares via the website or their mobile app. SBB has been pushing their program for new digital offers (SBB Digital) and promoting new digital service ideas for their customers.
How they do it: The Swiss Federal Railways (SBB) offer a membership service called ”General-Abonnement”. With the GA, customers can travel in Switzerland on all means of transportation in the Swiss public transport network.
How they do it: The Swiss Federal Railways (SBB) offer a range of subscription services, such as the ”General-Abonnement” and ”Half-Fare” cards. These products are renewed anually.